Niche Promotional Advisor - A Great Profession For Somebody With Merchandising And Promotion Experience

With my background in marketing and advertising, I can go essentially anywhere I wish to in the industry. I have worked on market research merchandising, viral marketing, guerrilla merchandising - you name it, I have done it. The one thing that has consistently held me back is that I am not a team player. I'm extremely independent and driven, but I don't tend to use my skills for leading. You see, I'd rather not have to work together with other people. I know what a project needs intuitively, and I can usually get it done best sans outside help.

With some of the companies that I worked at, this held me back. Working as a merchandising advisor, however, it has become an asset. You see, with niche marketing consulting, people wish to see that you have a driven, self-directed attitude. A niche marketing consultant is a sort of specialist. You are meant to come into the company, listen to their issues, and formulate a merchandising process custom tailored to their needs. People don't want to see you hem and haw endlessly, waiting for feedback from diverse committees - they want to see you think up a decisive plan of action. Then, it is up to the business to implement it or to try their own method. Either way, at that point your job is done.

Of course, there are many niche marketing guide organizations that work in a more corporate way than I do. Many of these consulting companies have greater brand awareness, and so can pull in some big accounts that don't notice me. Nonetheless, I do quite well as a freelance merchandising guide. You see, when you are working with a business consultant, it isn't the company that they come from that matters, but the advisor him or herself. Every once in a while the very fact that I am able to run the business by myself without the backing of a merchandising firm actually attracts clients. They want someone self-motivated, directed, and decisive. That is precisely who I am.

Of course, merchandising consultants vary significantly in their approaches. Some of them are very cautious, driven by all of the scientific facts they can get their hands on. Other ones are impulsive, believing their gut instincts above all else. Although I tend toward the latter approach, my goal has forever been to combine the two. It is never a great idea to ignore info that you can use, but it is also important to trust your own instincts.

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